Abstract
This study aims to (1) find the implementation of SWOT analysis in improving the quality of education in SMA Muhammadiyah 7 Makassar, (2) describe the internal and external conditions of SMA Muhammadiyah 7 Makassar in the context of improving the quality of education, and (3) reveal the supporting factors and inhibiting factors for the implementation of SWOT analysis in improving the quality of education in SMA Muhammadiyah 7 Makassar. The methodology used is observation, interview, and documentation techniques. The results of this study are supervisors (1) The role of the principal in improving the quality of education at SMA Muhammadiyah 7 Makassar has been well implemented through the principal's leadership management strategy with SWOT analysis, so that the quality of education of SMA Muhammadiyah 7 Makassar until the implementation of this research activity is still able to compete with other educational institutions that are equivalent to the indication of the number of students who are relatively large and ( 2) Internally or externally, the condition of SMA Muhammadiyah 7 Makassar is safe, peaceful, orderly, and conducive even though obstacles and obstacles still exist (unavoidable), especially in terms of the implementation of learning activities. However, these obstacles can be minimized and even eliminated through a leadership approach both by the subject matter teachers, classroom teachers, and the principal's leadership, and (3) In order to achieve the improvement of education quality through the management of education quality improvement at SMA Muhammadiyah 7 Makassar based on the SWOT analysis strategy, of course, it must also receive support, among others, the managerial ability of the principal of SMA Muhammadiyah 7 Makassar in regulating and managing school stakeholders, providing educational facilities and infrastructure, and the involvement of all school stakeholders in policy-making, especially related to improving the quality of education.
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