Analysis Of Management Strategy Of Business Management And Mapping Of Creative Industry Placers Of Visual Communication Design Sub Sector

Abstract

The creative industry of visual communication design is growing rapidly in line with the increasing record media technology. In the city of Malang, it has attracted many actors who had diverse expertise backgrounds. One of the problems faced by Small and Micro Enterprises is marketing. This study uses a qualitative approach to explore all phenomena that occur in the creative industries of visual communication design relating to business success, especially in terms of marketing management. To start an ideal business, planning is needed in the form of a written document containing basic ideas and considerations for the company. In addition, one must create a blueprint containing the business mission, proposals, operations, strategies, financial details, possible market opportunities and capabilities and self-taught management skills. This study explores te benefits of syndication, working with designers in other studios. The key to success is perceived differently by business owners, but the basic ones are motivation, age, experience, and education.
 Keywords: Creative industries, Marketing, UKM, Visual Communication Design