Abstract

The Japanese cultural and creative industry has achieved immense success and influence globally, with its unique forms such as animation, manga, and games. However, rapid industry development has also brought about a series of challenges. This paper focuses on the Japanese cultural and creative industry, utilizing a case study approach to explore challenges including scheduling and contract issues, shortage of human resources, business practices, and introduces the strategies Japan is implementing to address these issues. These strategies involve enhancing contract standards and legal protections, cultivating and attracting talent, optimizing production processes, improving work environments, strengthening international collaboration, and fostering business professionals. These strategies aim to enhance the industry's competitiveness and innovation, shedding light on its current state and future directions. As technology advances and international collaboration deepens, Japan's cultural and creative industry will continue to showcase its uniqueness and inject new vitality into cultural heritage and economic growth.

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