Analysis of M&A in Vehicle Industry: Evidence from Geelys Acquisition of Lotus

Abstract

With the continuous improvement of Chinas domestic economic level, the automobile manufacturing industry is developing rapidly, the market competition is fierce, and the automobile market is gradually becoming saturated. The reduced market demand has led to higher and higher requirements for the technical level of domestic automobile manufacturers. In 2013, China proposed the Belt and Road initiative, which brought new opportunities to some domestic auto companies. Geely Group seized the opportunity to acquire Lotus. This paper mainly analyzes the reasons for Geelys acquisition of Lotus, and this paper analyzes Geelys acquisition of Lotus through two aspects of finance and motivation. In terms of motivation, this paper analyzes policy, society, external environmental factors of Geely Group through economy and technology through P EST model. Meanwhile, SWOT is used to analyze the advantages, disadvantages, opportunities, and internal factors of Geelys acquisition of Lotus. On the financial side, through the analysis of each financial indicator, trend, causality, growth, and revenue. According to the analysis, after the acquisition of Lotus, Geelys enterprise strength has been improved to a certain extent, and the future development prospects are expected.