Abstract

This research aims to analyze the learning needs of students in the Visual Communication Design Program in developing teaching materials for the latest graphics topics. The research methods employed include qualitative and quantitative descriptive analysis methods. The research steps involve identifying learning needs through data collection, data analysis, and the interpretation of graphic learning materials, through interviews, observations, questionnaires, and literature review. The findings of this research will provide comprehensive insights into students' perspectives and preferences regarding the Graphics course. The collected data will be used to support the development of teaching materials that are more aligned with students' needs and relevant to current industry trends. This research is expected to make a significant contribution to improving the quality of education in the Visual Communication Design Program and preparing students to face the challenges in the ever-evolving world of graphic design. The research shows that students need teaching materials on graphic topics that are easy to understand, contain the latest and industry-relevant content, and have clear and engaging visualizations. Based on these findings, the researcher suggests that the development of graphic teaching materials should prioritize students' learning needs as the primary target.

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