Abstract
To research the influencing factors of college students' blood donation behavior intention and propose intervention strategies to improve the repeated blood donation rate of college students. Questionnaire survey was used to research and analyze the influencing factors of behavior intention. Amos 21.0 software was used to establish structural equation modeling and perform confirmatory factor analysis. SPSS 20.0 was used for statistic. The model was proved with highly adaptability, with χ2/df = 2.956 < 3. Factors influencing college students' intention of repeat blood donation behavior can be summarized into four: attitude, external motivation, advice-taking, and perceived behavioral control. Among them, attitude and perceived behavioral control have a great direct impact on behavioral intention, while the external motivation and recommendation acceptance have an indirect impact by influencing the other two factors. In view of those evaluation items with high path coefficient in each factor, we can develop recruitment strategies to influence college students’ repeated blood donation behavior and provide scientific suggestions for improving their repeated blood donation rate.
Highlights
In recent years, the amount of blood transfusions and voluntary non-remunerated blood donors have been raising continuously in China
The proportion of college students in blood donors fluctuated frequently and the repeated blood donation rate was low in Hangzhou, Zhejiang province
298 (44.5%) were male and 372 (55.5%) were female; 454 (67.8%) from universities and 216 (32.2%) from higher vocational colleges. (Tables 1,2) Doing statistical analysis between study participants and total population, and it was found that there was no statistically significant difference between them in terms of gender and blood donation times. (Table 3) This indicates that the students we randomly selected represent the overall situation of college blood donation in Hangzhou during 2018
Summary
The amount of blood transfusions and voluntary non-remunerated blood donors have been raising continuously in China. In 2018, China made more than 15 million voluntary non-remunerated donations, with the amount of blood donated reaching 5 billion milliliters. All clinical blood transfusion in China comes from voluntary non-remunerated blood donations now. The proportion of college students in blood donors fluctuated frequently and the repeated blood donation rate was low in Hangzhou, Zhejiang province. In terms of repeated blood donation rate, this ratio of college students in Hangzhou was only 5.5% in 2019, which was far lower than that in Zhejiang province (30.8%). Studies on improving blood donation rate of college students, especially the repeated blood donation rate, can help to promote blood donation in Hangzhou
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