Analysis on the Causes and Influence of College Students ' Occupational Gender Stereotypes

Abstract

Based on the sampling survey data of ten universities in Wuhan, this study uses binary Logistic regression and Stereotypic Explanatory Bias (SEB) quantitative method to explore the influencing factors of college students' occupational gender stereotypes and analyze the influence of college students' occupational gender stereotypes on their employment choices from the point of occupational gender stereotype. The results show that: Wuhan college students have significant occupational gender stereotypes, but will consciously suppress external stereotypes; Occupational concept affects occupational gender stereotype; Occupational gender stereotype affects college students' career choice. Combined with the research results, the end of This study puts forward some suggestions to change the stereotype of college students' career gender and optimize the employment field. Respectively, colleges and universities set up relevant courses to correctly shape college students' view of occupation and gender; Mass media guide society to establish a correct occupation concept; The state and society strengthen the institutional building, introduce policies and regulations; The enterprise establish es fair, impartial and open employment and promotion systems, breaking down gender barriers in various industries and eliminating "hidden discrimination".