Abstract
Globally, many enterprises are currently focusing on big data technology to improve their performance and operations. Recent literature points out several factors that influence the adoption of big data. However, enterprises often resist using the business value of big data due to a lack of knowledge. The purpose of this study is to investigate the factors influencing big data adoption by Chinese enterprises and to develop an indicator system based on the Motivation–Opportunity–Ability (MOA) model. Moreover, the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method is used to construct a network relationship map and to analyze its effects. Using the DEMATEL-based Analytic Network Process (ANP) (DANP) method to identify the weight distribution of index, this study quantitatively evaluates the influencing factors. The results show that leadership support, perceived usefulness, financial support, data resources, industrial development, data talents, and technical capability are key elements affecting the application of big data. Accordingly, some targeted suggestions are proposed.
Highlights
Over the last decade, the development of information and communication technology (ICT) and the Internet have led to massive amounts of data being generated in various fields
This paper aims to provide a systematic study of the influencing factors of big data adoption to broaden the understanding of big data and to assist Chinese enterprises with the adoption of big data
Since the scope of this study is limited to Chinese enterprises, the questionnaires were sent to 20 Chinese experts
Summary
The development of information and communication technology (ICT) and the Internet have led to massive amounts of data being generated in various fields. Recent literature describes big data as the “management revolution” [4], “the fourth paradigm of science” [5], and the “the key to sustainable innovation within an Industry 4.0 factory” [6]. Due to these potentials social and economic benefits, many government agencies have formulated relevant policies to promote the development of big data. Understanding that big data is a crucial basic strategic resource, China’s “13th Five-Year Plan” propose measures to promote the use of big data in an efficient way. The China Academy of ICT survey showed that 56% of Chinese enterprises are planning to adopt big data
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