Abstract
The object of research is communication technologies. It is devoted to the analysis of their functional potential in educational practices. On the basis of the author's integrated methodology, communication, its structure, varieties, functional range and constructive potential are considered. The role of dialogue and discourse as a form of reflection is highlighted. It turns out the importance of hermeneutics for educational activities. It is necessary that taking into account the peculiarities of modern communication is of fundamental importance for increasing the effectiveness of educational and educational practices.
 Investigated problem. The communicative philosophy proposes landmarks different from the classical philosophy of consciousness. They provide for the recognition of the phenomenon of communication as fundamental to human existence. Here communication is seen as the last foundation of consciousness, cognition and social life. This question was developed by a number of researchers earlier, but the problem remains relevant. This is due to the need to substantiate the universal foundations of human understanding. Also, the aim of research is to find new ways to harmonize relations between people.
 Main scientific results. The scientific novelty of the research lies in the creation of an integrated post-non-classical model of modern communication. The features of the complex of modern communication technologies are investigated. On the basis of the author's methodological program, the functional potential of modern communication technologies in educational and upbringing practices was discovered.
 The scope of practical application of the research results. The proposed methodological program is used in the development of strategies for the education of a communicative culture, in the teaching of special courses in modern communicative philosophy, pedagogy, sociology of education and culture. The research results were introduced into the educational process of the H. Skovoroda Kharkiv National Pedagogical University, Ternopil Volodymyr Hnatiuk National Pedagogical University, Kharkіv College of Trade and Economіcs of Kyіv Natіonal Unіversіty of Trade and Economіcs.
 An innovative analysis of the functional potential of communicative practices, together with the developed recommendations, is appropriate to apply in modern education, which is aimed at the formation of a strong and courageous personality, capable of building a successful life strategy.
Highlights
Modern socio-cultural contexts provide for the need for a person to master the skills and communication skills, which is a daily attribute of life
It is proved that the consideration of cultural educational dialogue in a phenomenological perspective contributes to the identification of new possibilities of educational practices, demonstrating the importance of visualizing the connection with tradition and its spatial consolidation in globalized extraterritoriality
Communication is an important component of cultural educational practices, and, as reality and as reflection, it differs in the scope and nature of its representations
Summary
Modern socio-cultural contexts provide for the need for a person to master the skills and communication skills, which is a daily attribute of life. Communication is a way of being in modern societies that are experiencing significant shifts as a result of the radical changes they are going through This requires a revision of the already familiar approach to understanding the phenomenon of communication, a deeper analysis of its significance in the life of a modern person. Especially in the post-Soviet space, today are experiencing a process of accelerated development of national consciousness, which takes place in transnational integration contexts. All this leads to increased interest in a new type of communication as such and in the functional potential of modern communication technologies. If communication takes place in education, according to its reality, philosophical and pedagogical reflection is superimposed, integrated into the content of the communicative process
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