Analysis of Food and Beverage Sales and Consumer Profile of Railway Restaurants

Abstract

This research was motivated by the fact that the number of sales of food and beverages in railroad restaurants is still very small and can still be increased considering all the potentials of the company. It takes the right strategy in order to increase sales at railroad restaurants. However, before formulating this strategy, it is necessary to study the factors that influence sales in railroad restaurants. This study aims to analyze the variables of the schedule, duration, and class of travel on sales at the Kereta Api Restaurant (RESKA). The method used to process the data is Structural Equation Modeling (SEM)-PLS version 3.0. The results showed that the train travel schedule had a significant and positive effect on sales at the Railway Restaurant. While other variables have no significant effect. Therefore, to improve the sales performance of railroad restaurants, programs and product innovations related to train travel schedules are needed, so as to improve sales performance, both sales of heavy food, snacks and drinks at Railway Restaurants. Keywords: train journey duration, train travel class, train journey length, train restaurant sales, SEM.