Analysis of Factors which Affecting Perceived Enjoyment and Customer Continuance Intention on Mobile Games Users

Ronaldo Gultom,Maya Arlini Puspasari,Boy Nurttjahyo Moch,Ramadhan Khafri

doi:10.21512/jggag.v5i1.7471

Ronaldo Gultom, Maya Arlini Puspasari + Show 2 more

Open Access

https://doi.org/10.21512/jggag.v5i1.7471

Copy DOI

Abstract

Nowadays utilization of mobile applications, especially for mobile games growth rapidly. This situation affects mobile games market more competitive and results in only few games can survive. The abundance number of mobile games that available makes users will remove their downloaded games if it lacks of interesting experience that affected their enjoyment on first try. Because of this, perceived enjoyment is often considered as an important factor that affects users’ intention to continue playing the mobile games. Therefore, this study aims to discover what factors affects perceived enjoyment and find out whether perceived enjoyment is affecting user’s intention to continue playing mobile games or not. The research model adopts several latent variables that are used to measure the perceived enjoyment and its effect on continuance intention of mobile games. The model is tested by using Partial Least Square–Structural Equation Modeling (PLS-SEM) with a sample size of 205 respondents.

Highlights

The technology of information and communication is growing rapidly and becomes a part in the life of modern society today
We find out too that intentions to continue playing mobile games are strongly driven by perceived enjoyment where primarily sponsored by novelty of mobile games, challenge which exists in mobile game and attractive visual of mobile games
It is known that perceived enjoyment is influenced by perceived ease of use, challenge, novelty, aesthetic design and social interaction factors

Summary

Introduction

The technology of information and communication is growing rapidly and becomes a part in the life of modern society today. This situation affected mobile devices such as smartphones and tablet computers are growing to become the most commonly used goods by the society. In Indonesia, the number of smartphone users are 86.6 million in 2017 and are expected to continue growing up to 103 million users in 2018 [1] These growth are followed by the growth of mobile application (mobile apps) which designed to facilitate the mobile devices users to perform their activities [2]. In May 2016, there are 48,231 apps released by iOS App Store where 20,958 (about 43%) are mobile games [4]

Objectives

Methods

Results

Conclusion