Abstract
This study aims to analyze the factors that influence the proportion of stock investment among millennial generation investors, especially millennial generation students in Yogyakarta City. The research method used is quantitative with a survey approach. Data collection was carried out through questionnaires distributed to 100 students from various universities in Yogyakarta who actively invest in the stock market. Data analysis was carried out using SPSS version 25 software, with multiple regression analysis techniques to identify significant factors that influence the proportion of stock investment. The independent variables tested include financial literacy, income, investment risk and social influence, while the dependent variable is the proportion of stock investment. The results showed that financial literacy and income have a positive and significant effect on the proportion of stock investment. Meanwhile, investment risk has a negative and significant effect, and social influence does not show a significant effect on the proportion of stock investment.
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