Abstract
New energy electric vehicle (EV) have become the mainstream worldwide, and the power battery recycling industry is facing new opportunities and challenges. This article compares and analyzes the advantages and disadvantages of existing power battery recycling channels. Through a questionnaire survey, a multi class logistic regression model is used to study the impact and correlation of users' gender, age, occupational category, and education level on their choice of recycling channels. The results indicate that there is a positive correlation between education level and understanding of power battery channels. The higher the education level, the more concerned the group is about environmental protection compared to convenience. Finally, based on the TPB, the impact of seven factors on users' choice of recycling channels and corresponding measures were summarized to help the enterprises understand users' inner thoughts, facilitate the establishment of a more comprehensive recycling mechanism, and improve the revenue of power battery recycling.
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