Analysis of External, Peer, and Internal Measures of the Enterprise

Abstract

In the current society, if a company needs to become strong, it needs to achieve the following three key points: analyzing the external environment of the company, comparing policies between companies, and solving internal problems within the company. This paper investigated the business environment and internal management issues of British enterprises in recent years by using the environment analysis model (PESTEL model). Many companies are collected as research samples, among which Sainsbury Supermarket was used as an example to explore the role of PESTEL factors. Nestle and Coca-Cola were used as a comparison to horizontally analyze management decisions between enterprises. Coca-Cola and Nestle both introduced ESG policies, participated in establishing principles and summarized KPIs, but different people undertake the same tasks and different responsibilities. Moreover, financial reasons would lead to turnover. The worse the financial problem, the higher the turnover rate. The improving policies are conducted through monthly cross-department meetings, wide newsletters and Open-door policies.