ANALYSIS OF EVENT TOURISM IN RUSSIA, ITS FUNCTIONS, WAYS TO IMPROVE THE EFFICIENCY OF EVENT

Abstract

This article considers one of the important directions of development of the national economy in the area of tourist services – development of event tourism in the Russian Federation. Today the market of event management in Russia is in the process of formation, therefore its impact on the socio-economic development of regions and Russia as a whole is minimal, and the analysis of the influence is not performed. This problem comes to the fore in the regions of Russia, specializing in the creation of event-direction tourist-recreational cluster. The article provides an analysis of the existing market of event management and event tourism functions. Providing the ways to improve the efficiency of event management and recommendations for the organizer of events in the regions. The article shows the specific role of event tourism in the national tourism and provides direction for the development of organizational and methodical recommendations on its formation in the regions of Russia and the creation of an effective management system at the regional level. The purpose of this article is to analyze the emerging in Russia event tourism market and its specifics. On the basis of these studies are considered folding patterns of the new market and the assessment of its impact on the modern national tourism industry. Methodology. To complete this article are used comparative and economic and statistical analysis methods. Conclusions/significance. The practical importance of this article is in the elimination of existing in the national tourism industry contradictions: on the one hand, in the Russian Federation is annually held a large amount events activities, including world-class in all regions say about tourist trips to the event, but the event tourism does not exist yet. In all regions, there is an internal and inbound tourism, but it has nothing to do with the event tourism. The article has a practical conclusions demonstrate the need to adapt the existing market of tourist services to requirements of consumers. This process causes the search for science-based organizational and methodological recommendations for such adaptation in the regions of Russia and their further development. It is based on the results of the IV All-Russian Fair open event tourism «Russian open Event Expo» and III All-Russian competition in the fi eld of event tourism 12–14 November 2015 in Khanty-Mansiysk city.