Событийный туризм: тенденции регионального развития

Abstract

The article is devoted to event tourism as a promising area of tourist activity. Event
 tourism gained wide popularity in the world and is under development in Russia´s regions.
 Disclosure of its capacity is associated with understanding of the organization and carrying out
 of events of different functional orientation (business, sports, cultural, historical, holiday, etc.),
 and also with comprehension of the need to consolidate the joint efforts of all entities involved in
 the tourism sector and the countries concerned.
 The methodology of research is based on the comparative analytical method that lies in
 identifying, analysis and assessment of existing approaches to enhance the prestige and the role
 of event tourism in the regions of the country, give it national importance, identify new areas for
 development and attract the attention of tourists and the public. The article gives a brief analysis
 of outcomes of National Award in the field of event tourism «Russia Event Awards» in 2012–
 2015, particularly, increasing the number of nominations, claimed by organizers, the number of
 participating regions, the diversity of the projects submitted by individual regions, are observed.
 As well as the assessment of directions of use the potential of event tourism Moscow region is
 given.
 The research results allowed identifying the following inherent to the present stage trend
 of regional development of event tourism in the country: growth of interest in its formation and
 promotion from the authorities, business structures of the tourism industry and the public; the
 desire for a more complete disclosure of existing capacity; the use of inter-regional partnerships
 in the development and implementation of the event-related projects; creation of the necessary
 material base; active promotion of event products on the market. The authors concluded that the
 identified trends in the development of regional event tourism in the Russian Federation have a
 positive orientation and provide a basis for predicting the growth of competitiveness in the
 domestic market.