Abstract
AbstractBased on the product semantics model of Krippendorff (1989) and the design psychology concept of Norman (2004), we studied emotional design through narrative structures and Chinese characters. Employing case study and content analysis techniques, we found that designers can express creative ideas and product imagination using the form, sound and meaning of Chinese characters, as well as story elements (medium, role, interaction, spatial and temporal feel). We also made a case study of a designer in Taiwan who uses palmistry to illustrate business strategies for the cultural and creative industries. We adapted the product semantics model of Krippendorff into the cultural product narrative communication model by integrating narrative elements with form and meaning, as well as emphasizing the personal philosophies of designers and user participation. Designers pursuing innovation or promoting culture in product design can utilize this model as reference.KeywordsEmotional designProduct semanticsStory narrativeForm and meaning
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