Analysis of Economic Value of Folk Culture

Abstract

With the progress of scientific technologies and changes of economic globalization, the tertiary industry centered by the service industry is rapidly developing. Folk culture has close relations with the economic development of the service industry. It is a great breakthrough for our country from implementing the strategy of rejuvenating the country through science and education to constructing our country to a cultural power. At present, the situation of new media becomes more severe, which fully proves the importance of human 'cultures' to the national construction, international communications and internationally joint development. And folk culture is directly produced through the most direct way when the masses experience it in person in the social and economic environment. Hence it is of certain necessity to discuss the economic value of folk culture. In terms of domestic and foreign economic situations, there are innumerable economic chain numbers that regard folk culture as the chains and extend development. Especially with the appearance of the pattern of economic globalization, the tendency of global cultural integration is rapidly developing; folk culture is of greater impact on economic construction. Many countries and regions have been striving to develop the cultural industry; in recent years, folk culture activities such as 'Chinese bridge' and 'ambassador of cultural image' have also been attracting the masses. Hence, we should be clear about the relations between folk culture and economic development and analyze the pattern and the value orientation of the existing folk culture so as to guarantee that the folk culture is not to be destroyed and perform the historical missions of inheriting the folk culture. Relations between Folk Culture and Economic Development Definition of Folk Culture. Folk culture is a kind of cultural phenomenon established by usage by the masses. It is the concentrated demonstration of the ideology, values, social tendency and living habits of the masses. In the current society with the highly developed economy, we still advocate economic construction, for economic foundation determines the superstructure(1). However, the 'people-oriented' concept has been more deeply rooted in our hearts. Therefore, to develop folk culture is one of the core points of sticking to the 'people-oriented' thought. Folk culture is different from ethnic culture. Ethnic culture is the comprehensive reflection of national ideologies, national central thoughts and national soft power. It belongs to national superstructure with the profound and broad characteristics. However, for each 'small family', it seems somewhat 'illusory' and value or somewhat intangible. That is why ethnic culture is irreplaceable. However, folk culture is different; it is closely related to people's life and directly related to the basic necessities of life. Under the new situations, with the economic development, people have raised their pursuits of recreational life and spiritual enjoyment; folk culture is also reforming and developing. Relation between Folk Culture and Economic Development. In the process of boosting the