Abstract
One of Indonesia's commodities that has great potential is rice. Rice is a strategic commodity and is a staple food of the Indonesian nation. The consumption of rice every year always increases along with the rate of population increase while the increase of rice consumption is not comparable with the rate of increase of production and harvest area. The sequence of rice processes undergoes several stages of the supply chain: agriculture (growing), harvesting, harvesting, packing, and transportation. In terms of actors, the supply chain consists of several businesses such as farmers, local wholesalers such as collecting traders, traditional retailers / supermarkets, and customers. PT. Jatisari Sri Rejeki Karawang is one of the companies that organize the management of food industry business especially the rice along with its chain of activities in an integrated manner by utilizing all resources effectively, efficiently and synergistically so as to increase business growth to achieve the intent and purpose of the company.
Highlights
IntroductıonIncreased food security in Indonesia, which often does not work optimally, is associated with a lack of food diversification and innovation in the processing of various foodstuffs produced
One of Indonesia's commodities that has great potential is rice
The supply chain consists of several businesses such as farmers, local wholesalers such as collecting traders, traditional retailers/supermarkets, and customers
Summary
Increased food security in Indonesia, which often does not work optimally, is associated with a lack of food diversification and innovation in the processing of various foodstuffs produced. Whereas one important fact that has been hampering the optimal utilization of various types of food is less effective interaction between business actors in the process of delivery of certain food products or commodities. To expand its rice production, TPSF acquired PT Alam Makmur Sembada which is famous for its "Ayam Jago" rice brand and located in Cikarang, Bekasi in 2010. TPSF changed the name of PT Alam Makmur Sembada to PT Indo Beras Unggul Both companies are capable of processing 1,000 tons of Dry Grain, Harvest per day into rice. Includes the processing of raw materials in the form of grain proceed to the process of grinding, drying, until it becomes finished rice At this time Jatisari sell and produce rice to be marketed to big market or big agent such as Bulog, Supermarket and Public Market. In addition Jatisari is producing various types of rice in accordance with the request of the Agent itself
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