Abstract
The cross-border e-commerce presents an overall trend of continuously growing general scale, constantly enriching trading category and gradually expanding business market in China. On the basis, this paper will demonstrate the advantages, weaknesses, opportunities and challenges of cross-border e-commerce development in Jiangsu Province of China through SWOT analysis. Afterwards, the measures will be put forward from aspects including trade transition, platform construction, customs clearance efficiency, cross-border logistics and supervision system to promote cross-border e-commerce development of Jiangsu Province of China.
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