Analysis of corn marketing efficiency in sribatara village buton district

Abstract

Corn in Indonesia is grown by farmers with a narrow area of land and different marketing channels. The type of marketing channels chosen by farmers will have an impact on marketing margins and efficiency. Therefore this research was conducted with the aim of 1) analyzing the types of corn marketing channels in Sribatara Village and 2) analyzing marketing margins and corn marketing efficiency in Sribatara Village. The research method used is a survey method with the aim (sampling purpose) of interviewing traders directly. There are two marketing channels for corn, namely type I starts from farmers to village collectors and continues to wholesalers in Baubau city, while type II starts from farmers and continues directly to wholesalers in Baubau city. Collector traders perform the functions of buying, selling, transporting, and financing as well as market information functions. The results of the analysis of marketing margins, costs, and profits in type I and type II marketing channels each provide different benefits. Both marketing channels provide the same total margin of Rp. 3,000/Kg. The selling price at the farmer level is Rp. 4,000/Kg, while the selling price at the wholesaler level is Rp. 7,000/Kg. The difference between the two marketing channels is that there is a long marketing chain before the corn reaches the wholesalers in Baubau City. The results of the analysis of marketing efficiency for this type obtained a value of 57%, and marketing efficiency for type II marketing channels was 57%. This efficiency value indicates that the corn marketing system in Sribatara Village is efficient.