Abstract
This study aims to determine the effect of consumer trust and product quality variables on purchasing decisions on the Shopee Marketplace as well as to determine the greatest influence of consumer trust and product quality on purchasing decisions. The research was conducted on students of the Faculty of Economics, Universitas Krisnadwipayana. The research sample was 100 respondents. Data analysis used quantitative analysis with multiple linear regression. The results show that simultaneously consumer Trust and product quality can have a positive and significant influence on purchasing decisions on the Shopee marketplace. Partially, consumer Trust has a positive effect on purchasing decisions. Partially product quality has a positive effect on purchasing decisions.
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