ANALYSIS OF COMPETITIVENESS MOTIVATIONAL MECHANISM OF TOURIST BUSINESS ENTITIES

Abstract

The features of economic regulators application to manage competitiveness of tourist businesses are considered in the article. The important economic regulators which influence the management of travel agencies’ competitiveness are detected. Their impact on management of tourism business entities competitiveness is concretized. Purpose. The article aims to create the mechanism which can be applied by state institutions of economic regulators of different management levels in order to create a favourable business environment. This mechanism will provide the compliance with sustainable development of the area and improvement of the competitiveness of tourist market, products. Methods (methodology). The following methods have been used in the research: method of system approach (to reason the priorities and mechanisms of increasing the travel agencies’ competitiveness); method of analysis and synthesis (to identify competitive advantages); systemic and structural method (to construct organization scheme). Results. The motivational mechanisms of management of travel agencies’ competitiveness have been concretized. The convergence mechanism of interests of public and private entities has been proposed. The formation of the transparent public-private partnership is suggested.