Abstract
This study described the Analysis of Competitive Strategies and Challenges of Tourism Industry in the Midst of Covid-19 Pandemic and provide recommendations. Specifically, it looked into the challenges and recommendations of the owners of operational tourist spots in the selected municipalities in Nueva Ecija which are Bongabon and Laur and analyzed how comparative strategies contribute to the challenges and recommendations of the owners of operational tourist spots. This study used the descriptive-evaluative method and total enumeration for its sampling procedure. As to its findings, to improve the tourism operation of the respondents amidst the Covid-19 pandemic, the result shows that the respondents “always” used competitive strategies in their businesses. Based on the result, the focus-strategy which is one of the elements of comparative strategies was ranked number one, it means that the owners of operational tourism spots wanted to take all the challenges they were encountered amidst pandemic, it is not a barrier for them to stop their businesses that is why they want to know in a market due to their pleasing tourist spots compared to its competitors and they have recommendations on how to innovate and improve their operational tourist spots.
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