Abstract
PurposeIn order to more accurately predict the dynamics of the e-commerce market and increase the comprehensive value of the circular e-commerce industry, proposes to use Grey system theory to analyze the circular economy of the e-commerce market.Design/methodology/approachConstruct a Grey system theory model, analyze the big data of e-commerce and circular economy of the e-commerce market and predict the development potential of China's e-commerce market.FindingsThe results show that the Grey system theory model can play an important role in the data analysis of circular economy of the e-commerce market.Originality/valueUse Grey model to analyze e-commerce data, discover e-commerce market rules and problems and then optimize e-commerce market.
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