Analysis of Chinese Sport Industry under the Framework of Global Governance

Abstract

Sporting industry is no longer a brand new notion for the world. It has a history of more than 250 years. This concept dates back to the 1750s when the noblemen in Britain started a jockey club. Owing to the well social effect, the mechanism resulted from the corporate governance and the related rules and regulations it had adopted, the developing mode was soon followed by other enterprises, which is so-called the origin of the sporting industry. In a modern era when globalization and multi-polarization serve as the mainstream, the interaction between countries and the influence of sub-national actors, like non-governmental organization, multinational company, interest group have all been put on the front stage. In addition, the border between countries is starting to fade away, followed by the emergence of new issues, like drug, global crime, epidemics. The world is gradually stepping in an era called “global governance”, characterized by the cooperation between individual and system, public and private institution and the sport industry also follows up this big trend in terms of huge public-private investments, geometrically expanding professionalism, advanced management culture applied activities as well as in the mega events connected. China, a new emerging power, has already focused much on sport industry considering the opening of 2008 Beijing Olympics, the successful bidding for 2022 Beijing Winter Olympics, the development of professional leagues like CBA (Chinese basketball association), CSL (Chinese Super League), and the ever increasing sport-related enterprises. However, we cannot ignore that problems still exist. So this paper aims at making an analysis of Chinese sport industry under the framework of global governance in four aspects: sports sponsorship, sport media, professional sport and major sports events.