Analysis of China's sports industry investment funds by using the strengths, weaknesses, opportunities and threats (SWOT) method

Abstract

The purpose of the present study is to analyze the advantages, weaknesses, opportunities and threats of China's sports industry investment funds (SIIFs) as well as the strategic choices so that, competitive advantages can be built to response to the challenges of investment funds in China's SIIFs is facing by using the strengths, weaknesses, opportunities and threats (SWOT) analysis method. Result of the study shows that, China's SIIFs should try to reverse its weaknesses and seize opportunities so as not to miss the opportunity. Moreover, seeing from the long-term funding resource, law and policy conditions, funds management team and withdrawal channels of its establishment and operation has a considerable possibility to establish China's SIIFs. Key words: Strengths, weaknesses, opportunities and threats (SWOT) method, analysis, sports industry investment funds, China.