Analysis of Catfish Supplier Services Quality in Catfish Food Stall in The City of Yogyakarta

Rifqi Satriasakti,Didik Purwadi,Kuncoro Harto Widodo,A Isnansetyo,D Wahyu Kartika Sari,R.C Bhujel,I Dewi Puspita,A Dwi Jayanti,Mgs M Prima Putra,R Ida Adharini,N Huda

doi:10.1051/e3sconf/202014702004

Abstract

This study aimed to determine the characteristics of catfish food stalls, to analyze the gap between consumer perceptions and expectations, to analyze the level of satisfaction of catfish food stalls for logistics services, and to understand the service attributes of catfish suppliers considered important by consumers. Components of service quality were analyzed based on nine dimensions of logistics service quality. The methods used for analyzing service quality in this study was GAP, CSI, and IPA. The order amount was mostly above 6 kg, amounting 43% of the total catfish orders. The overall gap value of the variables was 0.293. The CSI value was 84.49% which means that consumers were very satisfied with the supplier’s performance. There were 5 attributes in the quadrant with a very high level of importance, but the performance was still low.

Highlights

The sale of catfish on traditional markets is largely needed by two types of consumers, the needs of household consumers and the needs of food stalls
Respondents who have filled out the questionnaire at the time of the research on average used a single supplier with a percentage of 98%
In knowing the location where the catfish food stalls on respondents is described in table 1: Table 1

Summary

Introduction

The sale of catfish on traditional markets is largely needed by two types of consumers, the needs of household consumers and the needs of food stalls. The continuity of catfish supply needs in food stalls is consumers' when compared to the needs of catfish supply in supermarkets, which ensures continuous demand from the food stalls market. The high need for catfish by food stalls indicates the important role of catfish suppliers in fulfilling the logistical needs of food stalls in the city of Yogyakarta. The similarity in goods requires suppliers to maintain service performance so that consumers do not feel disappointed and to find another supplier, replacing their role as partners in meeting the consumer’s logistics needs. Measurement of the supplier's performance is very important in order to evaluate the extent of the supplier's role in the fulfillment of catfish supply needs for the food stalls in the city of Yogyakarta. This study will broadly measure the performance of the suppliers for the catfish food stalls in the city of Yogyakarta. The output should be able to become a reference for how the suppliers must maintain and improve their performance

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Conclusion