Abstract

 XXX is one of the pioneers and market leaders of building materials companies in Indonesia. Looking at the performance over the last five years PT. XXX is experiencing a decline in production capacity, although judging from the market share its products are still quite attractive to customers. This means that PT. XXX failed to grow its business even in an effort to maintain it, while the building materials industry continued to grow. The problem is how this can happen and what steps a company must take to return its business conditions for the better. The purpose of this study is to get an overview of the strategic aspects of the company with the SPACE Matrix Model and its dimensions including; financial strength, competitive advantage, industrial-strength, and environmental stability. By calculating the average value of each aspect, then the result is used to determine the position of PT. XXX in the SPACE Matrix. Based on the results of the study, the strategic position of PT. XXX is in the Competitive Quadrant. Therefore, the recommended strategy is integration strategy, intensive strategy, or collaboration (joint venture). By using the recommended strategy, it is hoped that PT.XXX will be able to restore its business viability and return to being the market leader in building materials products.
Highlights
1 The current era of globalization is making the competition in the business world very tight, one of them is the building materials industry
The purpose of this study is to get an overview of the strategic aspects of the company with the SPACE Matrix Model and its dimensions including; financial strength, competitive advantage, industrial-strength, and environmental stability
By using the recommended strategy, it is hoped that PT.XXX will be able to restore its business viability and return to being the market leader in building materials products
Summary
1 The current era of globalization is making the competition in the business world very tight, one of them is the building materials industry. This is marked by the influx of various product brands circulating in the national market, sourced from local manufacturers and outside of the country. In such a situation, the main thing that these business actors must do to grow and survive is to implement the right business strategy and provide satisfaction and added value to consumers. XXX is committed to constantly improving competitiveness and seizing greater market share, demanding an increase in the quality of products and services as a determining factor of consumer satisfaction.
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