Analysis of Barbie’s Impact in Mexico through a Colorist Lens: Challenging the Persistence of a Stereotyped Pink Society

Abstract

This article delves into the intricate and layered concept of Mexican pink, a color with deep historical and cultural roots. It commences by tracing the colonial origins of this vibrant hue, highlighting its association with colorism as depicted in caste paintings. These artworks, serving as portraiture, often reinforced social hierarchies based on skin color. From this historical perspective, Mexican pink has transitioned to symbolize femininity and feminist resistance against gender violence. In the 1940s, Mexican pink gained prominence, largely due to the innovative fashion designer Ramón Valdiosera. His pioneering work played a pivotal role in bringing this color to the forefront of the fashion industry, making it a significant representation of Mexican identity. However, the narrative around Mexican pink has continued to evolve, particularly recently. Feminist groups have increasingly adopted this color as a powerful tool to raise awareness about feminicide. This dual use underscores the complexity of the color, which serves as both a symbol of national identity in Mexico and a rallying cry for justice. The article also addresses the tensions arising from the commercialization of pink, mainly when used for feminist purposes. This commercialization can dilute the original meaning and importance of color, leading to debates about the authenticity and commodification of feminist ideals. In conclusion, I analyze the potential impact of Greta Gerwig's Barbie 2023 film on the feminist movement in Mexico. With its significant social media presence, the film has sparked much debate. Four influential Mexican TikTok creators, who became the most followed on the platform between June and August 2023, have been instrumental. Their content, which primarily appeals to young women interested in fashion, makeup, and feminism, creates a unique intersection, further highlighting Mexican pink's ongoing relevance in contemporary culture. This article examines the relationship between the content produced by these influencers and the representation of Barbie pink, which closely resembles Mexican pink. By analyzing this connection, we aim to understand if it is possible to forge a link between the two that can enhance the feminist struggle. Given that Gerwig's film has been framed as a feminist statement, exploring three different, yet similar, shades of pink reveal how they can integrate narratives of consumption with those of feminist activism, ultimately enriching the discourse around both color and the movement it represents.