Abstract
Under the integration trend of world economic development and the current economic new normal, the development of domestic enterprises must face more challenges while having more opportunities. The application of enterprise management innovation can promote the improvement of the comprehensive competitiveness of enterprises. The number of domestic enterprises is large and increasing year by year, but in general, the overall management level of enterprises is low, many problems need to be solved urgently and there are still many blank areas to be explored. This article will analyze the importance and practical application of enterprise management innovation to enterprises, and point out the problems and blank areas that will arise in the practical application of management innovation. and put forward reasonable suggestions.
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