Abstract
As a miraculous agricultural country, China's agriculture has always been the foundation of its economic construction. In recent years, China has been encouraging the innovative development of modern agriculture. With the rapid development of science and technology, the characters of live standards and lifestyles have also greatly developed, and traditional agriculture has been changing quietly. The land is changing, gradually towards modern agriculture. Through literature analysis and case analysis, this paper analyzes the development trend of modern agriculture innovation and the characteristics of modern agriculture. In addition, the paper analyzes the influence of the status of Chinese agricultural product brand marketing on the modern agricultural innovation on the brand marketing of agricultural products, and puts forward the brand marketing strategy of agricultural products. In order to promote China's agricultural supply side reform, improve agricultural efficiency, increase farmers' income, accelerate the establishment and development of agricultural brand to provide a theoretical basis.
Highlights
Introduction and review of literatureChina is a magical agricultural country, and agriculture has always been the foundation of China's economic construction
China has been encouraging the innovative development of modern agriculture
The paper analyzes the influence of the status of Chinese agricultural product brand marketing on the modern agricultural innovation on the brand marketing of agricultural products, and puts forward the brand marketing strategy of agricultural products
Summary
China is a magical agricultural country, and agriculture has always been the foundation of China's economic construction. China has been promoting the innovative development of modern agriculture. Modern agriculture refers to the use of modern material conditions and equipment, modern agriculture in the dominant position of economic wisdom, as the core of the big health industry. Through the powerful transformation of modern science and technology and the development form of modern management, we should realize the accuracy of the development model of agricultural scale, automation, ecology, art and new agriculture under the guidance of modern development concept of rural primary industry, secondary industry and tertiary industry
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