Abstract
Public Transport Information Service which use smartphone Apps has received attention as the way of solution that reduced transport problem. Smartphone can offer real-time information because of a LBS(Location Based Service) system. This study try to find out which factor affect mode choice ratio of public transport, especially smartphone Apps. The result shows that rising oil price, traffic congestion, public information service with smartphone apps, BIS(Bus Information System) factors get 0.39, 0.27, 0.18, 0.16 scores with paired comparison. Younger and student respondents prefer smart phone public information service. Decision Tree shows that the most important decision factor is smartphone information service factor.
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