Abstract
Rural and urban areas are mainly connected by public transport in China. The characteristics of the trips of local residents in rural and urban areas are different; therefore, the demand for public transport information services is different. Based on the revealed data, a structural equation model is applied to examine the critical factors affecting the behavior of urban and rural residents in choosing public transport in the Beidaihe District, Qinhuangdao City, China. The effect of information service factors on public transport behavior of urban and rural residents is obtained. The influence level of public transport information service on public transport behavior of urban and rural residents before and during travel is discussed. This study provides valuable insights to improving public transport services between urban and rural areas of China, which can attract more residents to use public transport and promotes sustainable development between urban and rural areas.
Highlights
The concept of urban and rural public transport is defined in that public transport provides connections between the urban area and rural areas, relying on urban roads and highways to: lay the fixed route and unify serial numbers, establish the fixed terminal on the way and the return terminal of the start and end points, adopt the vehicle style of the public transport and refer to the operation management style of the urban public transport
This paper presents an empirical study to analyze the factors affecting the choice of travel modes for urban and rural residents
Information service factors and other public transport service factors are considered, which can be regarded as an innovative point in this paper
Summary
The concept of urban and rural public transport is defined in that public transport provides connections between the urban area (or the central town) and rural areas (or the villages), relying on urban roads and highways to: lay the fixed route and unify serial numbers, establish the fixed terminal on the way and the return terminal of the start and end points, adopt the vehicle style of the public transport and refer to the operation management style of the urban public transport. As a high-quality and high efficiency transportation mode, public transport has become a kind of development trend of the traffic connection between urban and rural areas [2]. The service level of urban and rural areas is restricted by many factors, such as the attitude of service personnel, fares, punctuality, the completeness of public transport facilities, the stability of vehicle operation, the convenience of arriving at public transport stations, etc. According to the model results, the influencing factors of various public transport information services on public transport travel choice behaviors of urban and rural residents is analyzed in depth. The research results have made valuable contributions to providing some additional references about how to improve the rural public transport information service under the topic of urban-rural integration and better meeting rural-urban residents’ travel demands and attracting travelers to public transport
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