Abstract
With the rapid development of the radio and TV industry and the implementation of INT (the integration of telecommunications networks, cable TV networks and the Internet), the contents of programs and advertisements is showing massive, live and interactive trends. In order to meet the security of radio and television, the broadcast of information have to be controlled and administered. In order to master the latest information of public opinion trends through radio and television network, it is necessary research the specific industry applications of broadcast program monitoring. In this paper, the importance of broadcast monitoring in public opinion analysis is firstly analysed. The monitoring radio and television programs broadcast system architecture is proposed combining with the practice, focusing on the technical requirements and implementation process of program broadcast, advertisement broadcast and TV station broadcast monitoring. The more efficient information is generated through statistical analysis, which provides data analysis for radio and television public opinion analysis.
Highlights
The program analysis of broadcasting and television public opinions is the analysis of public opinion in essence
The broadcast television public opinion analysis is an important part of radio and television industry
Graphics drawing pattern is set when statistical graphics are drawn after filtering data, which makes the final result of the statistical analysis more practical
Summary
The program analysis of broadcasting and television public opinions is the analysis of public opinion in essence. Public opinion is people’s social and political attitudes on the social management surrounding the occurrence, development and change of the intermediary social events in the certain social space It is the sum of the performance of beliefs, attitudes, opinions and emotions and so on expressed by the more public about the various phenomena in the society[1]. We should investigate users viewing behaviour, and monitor the broadcast content of radio and TV station and cable TV in every district in cities in order to understand the national radio and television broadcasting[8] The study of this topic in the information society and the media, under the background of the accurate diagnoses in national broadcasting and television, promotes the influence and approval of radio and television broadcasting a healthy and orderly, harmonious development
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