Abstract
The risk of non-competitiveness is a problem that companies face because anticipating changes can improve their market position. The characteristics of the branch often determine particularities at the level of technology evolution, and later, through the appropriate combination of factors, sources, and the effect of progressive changes in technology, there are possibilities to improve the company’s position in the market. The research carried out allowed us to determine an analysis of the risk of non-competitiveness through the evolution of indicators that measure this risk compared to the main competitor and the market average.
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