Abstract

PurposeThe research documented in this paper aims to identify the components and characters of color perception and to establish the basis for color perception description and evaluation.Design/methodology/approachTen pairs of antonyms obtained on the basis of investigation were suggested to evaluate the perception of color. About 15 color samples were prepared for subjective evaluation. The factorial analysis method and artificial neural network were applied to analyze the evaluation results given by professionals and to establish the objective basis for color perception evaluation.FindingsThe color perceptions could be distinguished by word pairs. These word pairs were grouped according to the perception characteristics. The relation between color parameters and color perception could be established by artificial neural network technique.Research limitations/implicationsThe results showed in this paper were obtained on the limited number of samples.Originality/valueThe principle of color perception was investigated on the subjective evaluation of color samples. The relation between color parameters and color perception was established and could be applied for reference of clothing color design.

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