Abstract
The following article analyses the crisis involving racial tensions at the University of Missouri in 2015 that ultimately contributed to the departure of the university president and chancellor. This case amplifies the importance of organizational vulnerabilities from both an historical context and a national‐issue context. As supported through this analysis, crises that reflect these vulnerabilities of an organization can lead to increased scrutiny and may produce greater negative consequences. Drawing upon both the public messaging surrounding this crisis and the existing literature on crisis management and crisis leadership, university leaders should have been proactive in cultivating a more inclusive racial environment and should have more effectively used communication to improve relationships with an important constituency group, particularly given the institution's core values, the history of racial tensions at the university, and the rising racial tensions following incidents in nearby Ferguson, Missouri.
Published Version
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