Abstract
In modern literature, it is most often stated that a sports coach should be moral, authoritative, educated, communicative, etc. Undoubtedly, a coach should be such a person, but we know relatively little about what a successful coach really is. A coach is driven by his knowledge, experience, but also by his implicit philosophy, i.e. deeper and hidden motivational factors, beliefs and attitudes about himself, his own role as well as about individual athletes or a team as a whole. Practice has shown that these coaching attributes affect functioning of a sports team. The aim of this paper was a pedagogical overview of a sports coach's educational work. e subject of this paper referred to the knowledge that could be classified into the implicit philosophy of a successful coach. The methodological context was the application of the discourse analysis in semantic and meaningful identification of a successful coach's motivational speech. Searching for an answer to the aim and subject of this paper, we performed the analysis of the motivational speech held by the national coach Paunovic to the players of Serbian U-20 football national team before the final FIFA U-20 World Cup match against Brazil in New Zealand (2015). Applying some methodological steps, the speech of the coach Paunović was divided into three discourse units, analyzed through the messages he sent to the players. The results of the analysis indicate that the coach's messages were characterized by dignity as well as by calling for unity and responsibility. There were no messages relating to depreciation or exaggeration of the opponent's team, there were no professional advice, threats or expressing negative emotions. e conclusion of this analysis implies explicit messages relevant for pedagogy, psychology, sports axiology, but also for technology of sports and football respectively.
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