ANALISYS OF MANAGEMENT INFORMATION SYSTEMS FOR TRADE ENTERPRISES

Abstract

The analysis of management information systems for trade enterprises in Ukraine is considered. The process of a trade enterprise management determines the need to use information systems and technologies. However, the level of information support for Ukrainian trade enterprises remains very low because only 6 % of them actively used systems for customer relationship management. Therefore, the analysis and reasonable selecting of management information systems for trade enterprises is relevant and has practical importance. Analysis of the problem showed that researchers used two ways. The first one is to develop the own information systems. The second one is to use existing systems. The purpose of the article is a comparative analysis of management information systems for trade enterprises and their selection based on rating evaluation. Based on the method of analogy, a methodology for rating evaluation of information systems has been proposed. To check the consistency of expert opinion on the rating of information systems, an expert method was used. Kendall coefficient of concordance has been calculated. A comparative analysis of four information systems such as Bitrix24, Bpm'online, AmoCRM, Megaplan was carried out. Based on the survey, they were selected by fifteen signs. It is determined that the information systems such as bpm online and Bitrix24 have the highest ratings. There have been considered their functionality. Similar results were obtained for six information systems including Megaplan, bpm'online sales, Bitrix24, Amo CRM, 1C and Mango. The consistency degree of expert opinions on the rating of four information systems such as bpm'online sales, Bitrix24, AmoCRM and Megaplan is determined by the expert method. The value of Kendall concordance coefficient of 0.86 indicates a strong consistency of expert opinion, which confirms the preliminary calculations. So, information systems are arranged in the following order: bpm online ranks first, Bitrix24 ranks second, AmoCRM ranks third and Megaplan comes fourth. Thus, according to the results of the rating, the solution of the company Terrasoft «Bpm'online» is the most suitable for satisfying our needs.