ANALISIS STRUKTUR JARINGAN KOMUNIKASI DALAM ADAPTASI EKONOMI, SOSIAL DAN BUDAYA PADA PAGUYUBAN BABUL AKHIRAT DI KOTA BATAM

Abstract

<p>ABSTRACT</p><p><br />The purposes of this study include : (1) To know the communication network on the Babul Akhirat <br />community in the economic, social, and cultural adaptation; (2) To identify individual roles in the<br />communication network of the Babul Akhirat community in the economic, social, and cultural<br />adaptation; and (3) To describe the communication network centrality of the Babul Akhirat community <br />in the economic, social, and cultural adaptation. This study constitutes a descriptive research with <br />the quantitative approach. The study design of communication network is a complete network and<br />the focus of this study was at the system level. In this study, the researcher referred to the nominalist<br />approach by viewing the study population. The actor determination in this study was based on the<br />positional strategy, namely the Babul Akhirat Community in Batam City where the actors becoming<br />samples of the population were members of the Babul Akhirat community. Sampling used in this study<br />was the samples of small groups, that were all members of the Babul Akhirat community, amounted to<br />82 members. This study used the analysis technique of sociometric data and the communication network<br />structures by using by using UCINET VI. The results of this study showed: (1) The social and economic<br />communication network took possession of the interlocking network structure; (2) The individual roles<br />in the communication network of the Babul Akhirat community in the economic, social, and cultural<br />adaptation encompassed opinion leader, cosmopolite, and bridge; and (3) The actors representing the<br />highest local centrality value for the communication network of economic adaptation were node 15, 22,<br />30, and 59, while values of the communication network for the social adaptation were node 22 and 31,<br />and values of the network communication for the cultural adaptation were node 30, 47, and 45. On the<br />other result, actors representing the lowest global centrality value for each communication network of<br />economic adaptation, social adaptation, and cultural adaptation were node 23, node 5, and node 13. <br />Keywords: Communication Network Structure, Actor, Babul Akhirat Community</p>