Analisis Strategi Produk Kecantikan Viral Menggunakan Integrasi Product Life Cycle dan Analisis SWOT

Abstract

The development ofproduct scycle is one of the keys to a product life cycle (product life scycle) in a company. In retail companies, distributors of viral beauty products also have a life cycle center at the age of the viral period of a product that cannot be predicted. So that business owners must prepare alternative strategies for development through their internal and external resources through the provision of their strengths, weaknesses, challenges, and threats (SWOT). This research was conducted on one of the viral products owned by a beauty product company / store. Data collection is carried out by the method of observation, interviews and the study of company documents. The analysis method uses an internal analysis matrix of external SWOT (Strenghts, Weaknesses, Opportunities, and Threats). This analysis is used to find out the external internal potential possessed by the company. The next analysis method is to use the principle of product life cycle (PLC). From these 2 SWOT and PLC analyses, several alternative strategies were produced to develop sales as well as control over the life cycle of viral products based on the PLC study conducted. This research is focused on companies in the field of beauty products with special cases on products that go viral or rise periodically. Recommendations for subsequent research are to further develop projections of subjects with a wider range of cases, so as to provide a broader picture as well as strategy.