Abstract
One form of agro-processing industry is donuts. The bakery is one business that is engaged in the fulfillment of their needs and as a tangible example of product development of agricultural products, which also had a very tight competition from time to time. The research was conducted in February-March 2012 in the city of Bengkulu with the aim of knowing the attitudes and behavior of consumers towards the product package Surya donut bakery in the city of Bengkulu. Overall the total consumer attitude (AB) to the product package Surya donut bakery in the city of Bengkulu is positive with a total value of (10.289), The results obtained for the consumer behavior towards Surya bakery donut package is positive with a value of (7.5914), which indicates that consumer attitudes (AB), which results either positive or no consistent relationship to consumer behavior (B), which also results in a positive or good.Keywords: Consumer attitude and behaviour, value added, Product development process
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
