Analisis Sentimen Terhadap Program Kampus Merdeka Menggunakan Naive Bayes Dan Support Vector Machine

Abstract

In order to prepare students to face the rapid development of technology, changes in work life and skills, students must be better prepared to face the progress of the times. Universities must be able to carry out innovative learning processes so that students achieve optimal learning outcomes which include aspects of knowledge, skills and attitudes. So the MBKM program was launched to answer these demands. However, MBKM has pros and cons in its implementation, so it is necessary to analyze and evaluate policies to improve performance through feedback from the public by conducting sentiment analysis of MBKM policies on twitter users from 2019 to 2022 with the hashtag #kampusmerdeka. This study used the Naïve Bayes and SVM algorithms to determine accuracy based on sentiment classification. The data used 1118 data with positive sentiment 618 data and negative sentiment 500 data. This study resulted in an accuracy of 86%, precision of 87% and recall of 80% with testing data using the Naïve Bayes algorithm. Then using the linear kernel SVM algorithm with the same testing data resulted in accuracy of 93%, precision of 100% and recall of 84%. Therefore, it is important to conduct studies to improve the MBKM program so that its implementation is clearly in accordance with existing procedures.