Abstract
Abstract:. This reseach aimed to find out and analyze of perceived value and trust on purchase intention on PPOB services in the south Bandung area. The population in this study is the owner of a credit kios in the southern Bandung area.by using saturated sample that is the number of samples equal to the population of 120 respondents.this reseach is using Struktural Equation Model (SEM) AMOS 21.the test result concluded that perceived value and trust significant positive effect on the intention to use PPOB services in the south Bandung area.based on the indicators described in perceived value are emotional value,social value,and functional value,and in trustworthiness namely ability,virtue,integrity,they have a significant partial effect on purchase intention.the result can be maintain by giving the customer the best value and obtain their trust to sustain their purchase intention.Keyword: Perceived value,Trust,Purchase IntentionAbstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh persepsi nilai dan kepercayaan terhadap niat pembelian jasa PPOB di wilayah Bandung selatan. Populasi dalam penelitian ini adalah pemilik kios pulsa di wilayah bandung selatan. dengan menggunakan sampel jenuh yaitu jumlah sampel sama dengan populsi yaitu sebanyak 120 responden. Alat analisa dengan menggunakan Struktural Equation Model (SEM) AMOS 21. Hasil dari penelitian menunjukkan bahwa persepsi nilai dan kepercayaan signifikan berpengaruh positif terhadap niat menggunakan jasa PPOB di wilayah Bandung selatan. berdasarkan indikator yang dijelaskan pada persepsi nilai yaitu nilai emosional, nilai sosial dan nilai fungsional, dan pada kepercayaan yaitu kemampuan, kebajikan, integritas maka mereka memiliki pengaruh parsial yang signifikan terhadap niat pembelian. Hasilnya dapat dipertahankan dengan memberi pelanggan nilai terbaik dan mendapatkan kepercayaan mereka untuk mempertahankan niat pembelian mereka.Kata Kunci: Persepsi nilai,kepercayaan,niat pembelian
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