Abstract
Red cayenne papper is a food ingredient that has a high demand at the level of household consumers. Demand for red cayenne is influenced by several factors. Factors demand for red cayenne papper were red cayenne papper prices, curly red chili prices, household consumer income, number of family members and consumer tastes. The research aimed to analyze the determinant factors of red cayenne papper demand and to analyze elasticity of demand of red cayenne pepper in Semarang Regency. The research location determined by purposive. Survey method was used with Quota sampling to select 90 respondents from 3 District in Semarang Regency with the criteria of highest, medium and low red cayenne pepper production. Respondents taken by snowball method. Data were analyzed using multiple linear regression. Regression analyzed showed that independent variabels simultaneosly significant on dependent variabel. Partially the income of consumers, the number of family members and consumer tastes significantly influence the demand for red cayenne pepper. While the price of red cayenne pepper and curly red chili did not significantly affect the demand for red cayenne pepper. Red cayenne pepper elasticity was elastic 0.135 and categorized as normal goods. The income elasticity was 0.317. Curly red chili was substitutes red cayenne pepper with elasticity 0.122.
Highlights
Abstrak Red cayenne papper is a food ingredient that has a high demand at the level of household consumers
Demand for red cayenne is influenced by several factors
The research aimed to analyze the determinant factors of red cayenne papper demand and to analyze elasticity of demand of red cayenne pepper in Semarang Regency
Summary
Jumlah anggota keluarga dan selera konsumen berpengaruh terhadap permintaan cabai rawit merah. Penelitian oleh Yanti (2019) menunjukan hasil bahwa variabel jumlah anggota keluarga mempengaruhi permintaan cabai rawit di Kota Denpasar Provinsi Bali sedangkan variabel harga barang itu sendiri, harga barang lain dan pendapatan rumah tangga konsumen tidak berpengaruh. Tujuan dari penelitian ini adalah menganalisis faktor harga cabai rawit merah, harga cabai merah keriting, pendapatan keluaga konsumen, jumlah anggota keluarga konsumen serta selera konsumen terhadap permintaan cabai rawit merah dan menganalisis elastisitas permintaan cabai rawit merah di Kabupaten Semarang.
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