Abstract
This study aims to determine how big the influence of perceived quality, brand image, and promotion of the purchasing decisions on Henky Glass & Craft product. Morever, this research also aims to analyze the dominant factor that influence on purchasing decisions on Henky Glass & Craft product. This population in this study is customer Henky Glass & Craft product in Semarang. The sample on this study is 100 respondents and the techniques use non probability sampling technique with approach of accidental sampling. Method that used in this study is multiple linear regression. Simultaneously, the results shows that perceived quality, brand image, and promotion variables the positive and significant effect on purchasing decisions on Henky Glass & Craft product. Key words: perceived quality, brand image,promotion, purchasing decisions.
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