Abstract

This study was conducted to determine the effect of the readiness of Banyuasin District as a satellite city on the implementation of sports events in South Sumatra Province, where readiness was examined based on eight liveable cities criteria including the physical city, environmental quality, accessibility, facilities, utilities, economy, social and bureaucracy. The data analysis model used is multiple linear regression analysis with the presentation of hypotheses carried out simultaneously and partially. The research sample consisted of 66 domestic and foreign tourists. The results showed that of the eight research variables in Banyuasin Regency simultaneously had a significant effect on the dependent variable in organizing sports events in South Sumatra. Partially, research in Banyuasin District shows that environmental and facility quality variables have a significant effect on the holding of sports events in South Sumatra.

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