Analisis Pengaruh E-Commerce Terhadap Pedagang Konvesional Industri Mebel Di Kota Pasuruan

Abstract

Pasuruan city experienced an increase in the number of industries by 10.2%. This sector is the driving force for Pasuruan City's economy, one of which is the furniture industry with its superior products that are able to penetrate the international market. However, the existence of E-Commerce is changing the paradigm which is radically changing the traditional way of doing business, moving very quickly and having a big impact on the furniture industry as experienced by conventional traders in the Pasuruan city furniture industry. Based on these problems, this research was carried out with the aim of finding out the influence of E-Commerce on conventional traders in the furniture industry. This research method uses a quantitative approach with a sample size of 30, sampling using the Non Probability Sampling method with the criteria of having a furniture industry business. This research was processed using Excel software, the data collection method used a questionnaire distributed via Google Form. Based on the research result, it shows that E-Commerce has a strong correlation and a significant relationship. This shows that the existence of E-commerce has an influence on conventional traders in the furniture industry in pasuruan city.