ANALISIS PELUANG BISNIS BANK SYARIAH MANDIRI DI LUBUK BASUNG (Studi Kasus : Pedagang Pasar Usang Lubuk Basung)

Abstract

The background of this research is that there are still not many people (traders) in Lubuk Basung, who use sharia banking services in financing assessments at Bank Syariah Mandiri KCP Lubuk Basung. This can be seen from the number of outdated Lubuk Basung market traders which increased from 2014-2018 but still cannot be utilized by Bank Syariah Mandiri Lubuk Basung KCP to become its customers. Research by the author is to use field research methods or quantitative descriptive field research that is about phenomena, events, and human life by being involved directly and / or indirectly in the settings studied, contextual and comprehensive. This research was conducted to determine the business opportunities of Bank Syariah Mandiri KCP in Lubuk Basung. Based on the results of research and analysis by the author about the business opportunities of the Bank Syariah Mandiri Lubuk Basung KCP with a case study of outdated Lubuk Basung market traders, there is a business opportunity of the Bank Syariah Mandiri KCP Lubuk Basung as seen in terms of problem analysis and situation analysis, analysis of unknown areas and analysis of targeted customer surveys. Whereas the biggest opportunity comes from problem analysis and situation analysis.